Retail Research

About the product
Our vast experience in retail research made us specialist in retail research services. We understand that products at the retail point is the key motivating factor. We have a deep understanding of buyers and their buying behaviours. It is important to focus some of the key areas at retail points:

Actual requirement of a customer
Customer behavior, his needs, habits, preferences, etc.
Main motivators and barriers at retail points
Optimize the point of sale (POS)
Role of displays to the customers
Interactions of the sales teams

It is extremely important to know how the customers think and feel about your product or services. We work hard to get the deep insight of the consumer decision making and buying behavior process. Mystery shopping at retails counters is our USP.

Retail measurement services and retail audits

NexGen retail measurement services (NMRS) and retail audits are widely used practices to track any at brand retail outlet. Our team of expert researchers recruit the retail outlets based on various parameters. We conduct the regular audits among those outlets for each brand and variants.
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