Consumer Research

About the product
For most successful organisations, the customers comes first. NexGen helps organisations in designing their strategies and decision making process as per consumer’s requirement. Our consumer market research and insight gives unbiased opinion of the customers to lay the foundation of any new step. Our goal is to increase the success rates of product or services. Consumer research try to understand the consumer decision making process which turn brands into the category winners.

Customer segmentation research

Usage and awareness (U&A) research

Customer satisfaction survey

"A small fraction in increase in Customer Loyalty can increase Companies Profits by many folds." To understand the customer is the key to progress the brand. NexGen has expertise in conducting the customer satisfaction surveys and customer loyalty analysis. Customer satisfaction surveys by NexGen derived by the following factors:

Customer retention program
Improvement in customer loyalty
Increasing word of mouth (Net Promoter Score)
To identify new ways to improve customer satisfaction services
Enhance the morale of customers
Contact with supplier
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