Job vacancy CRM Lead - FMCG - Mumbai

Our client is a well known name in India and Global markets. They are market leaders in their category and growing at a very healthy pace. They are looking for a CRM lead to for their business based in Mumbai.

• Formulate and execute the CRM strategy to drive retention, engagement, and loyalty with the brand
• Develop consumer segmentation plans and campaigns that will help achieve the CRM objectives defined
• Support the building of 'One Consumer' roadmap, define a consolidated digital ecosystem with an integrated CRM strategy build across our Assets and platforms both offline + online
• Provide a clear understanding of how to leverage consumer behavioural, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business
• Responsible for development, execution, and continuous refinement of multi-channel consumer relationship and the development of programs
• Lead and develop CRM platforms to leverage CRM activation's and business needs

A successful candidate would have the following experience

• MBA from a reputed institute with 5-8 Years of Experience
• Experience in CRM, CLM, Loyalty Programs or Consumer Data Analytics
• Experience in working with cross functional stakeholders
• Good communication skills

This is an excellent opportunity to work with a renowned brand in a fast moving category.

A successful candidate would have the following experience

• MBA from a reputed institute with 5-8 Years of Experience
• Experience in CRM, CLM, Loyalty Programs or Consumer Data Analytics
• Experience in working with cross functional stakeholders
• Good communication skills

• This is an excellent opportunity to work with a renowned brand in a fast moving category.