About the product
With the mad rush for everything digital, advertisers overlook the huge opportunities that exist in brick and mortar. People throng to fairs, cinema halls, and malls in large numbers even today. In reality, brick and mortar sites get more eyeballs and more focused attention from the viewers.
Digital Storytelling At Its best:
What if you can merge the two? What if you can use digital medium and grab the attention of folks when they are more relaxed? What if you can maximize the use of brick and mortar sites to enhance your ROI? Digital storytelling envisages the use of 1000s of Single Board Computers (SBC) connected to projectors, cameras and sensors to display coordinated video messages across the country.
A central cloud-based server will schedule the media to be played at one of these SBCs. How do you know a media or an advertisement is working? Just by watching the reaction of the crowd. If a particular media gets a number of people to stop walking and watch, you have succeeded.
Measure Real Time Response:
The SBCs will have sophisticated sensors and cameras that will evaluate crowd response and act upon it. The SBC will also measure human presence and use advanced logic to decide the best time to play a video.
Technology At Its Best:
The Digital Storytelling eco-system is being developed using the most sophisticated technology on earth.
For starters, we tested over 60 SBCs. Once we had our choice, we designed a specific version of Linux for it. The SBC has self-diagnostics and corrective processes built-in. Logging enables the device to understand actions to execute when there is a mishap. The SBC activities are broadly grouped into Services and Scheduler.
Digital Storytelling At Its best:
What if you can merge the two? What if you can use digital medium and grab the attention of folks when they are more relaxed? What if you can maximize the use of brick and mortar sites to enhance your ROI? Digital storytelling envisages the use of 1000s of Single Board Computers (SBC) connected to projectors, cameras and sensors to display coordinated video messages across the country.
A central cloud-based server will schedule the media to be played at one of these SBCs. How do you know a media or an advertisement is working? Just by watching the reaction of the crowd. If a particular media gets a number of people to stop walking and watch, you have succeeded.
Measure Real Time Response:
The SBCs will have sophisticated sensors and cameras that will evaluate crowd response and act upon it. The SBC will also measure human presence and use advanced logic to decide the best time to play a video.
Technology At Its Best:
The Digital Storytelling eco-system is being developed using the most sophisticated technology on earth.
For starters, we tested over 60 SBCs. Once we had our choice, we designed a specific version of Linux for it. The SBC has self-diagnostics and corrective processes built-in. Logging enables the device to understand actions to execute when there is a mishap. The SBC activities are broadly grouped into Services and Scheduler.
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