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Taking a position is the first step to understand and plan your future roadmap. It may sound easy, but the most challenging task for any company is to articulate who, why, what, where, when and how of its existence. A well-structured corporate strategy and positioning document gives the much needed clarity and consistency that is necessary for a company to define its roadmap, plan its finances and resources, achieve its vision and build trust, confidence and rapport with the internal and external stakeholders.
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